Fireside Chat: The SOCC

A fireside chat with Adam Brancher and Dr Tomas Remenyi from The SOCC

The Southern Ocean Carbon Company (SOCC) is a purpose driven team cultivating seaweed in marine leases around the coast of Tasmania. The team aims to scale rapidly in order to sequester carbon dioxide from the atmosphere and reduce the impacts of climate change.

In this edited conversation, Peter Green spoke with Adam Brancher and Dr Tomas Remenyi, two of the four co-founders, about SOCC’s origin story and their plans for the future.

Adam Brancher is Managing Director and holds a strong military, marine and commercial background, most prominently as MD of Kedge Pty Ltd. Dr Tomas Remenyi is Director of Science and an expert in climate change processes, chemical oceanography and climatology.

How has The SOCC evolved to where it is now and what’s in your future?

Tomas: As a climate researcher and oceanographic biogeochemist by training, I became tired of telling people about the problem of climate change and decided to start working towards a solution. After watching the documentary 2040, where Dr. Brian von Herzen spoke about seaweed’s potential for solving climate change, I decided that I wanted to get involved. At the same time, Adam and Prue discovered that offsetting the carbon for their business was extremely hard and decided to try and do it themselves. Eventually, when my wife Carolyn and I met with Adam and Prue, we realised that we made a really strong team together with complementary skills and values. We created the company from there.

Adam: We both believe that the solution for climate change ultimately lies in corporate activity. As a result, after first coming together, we decided to put a load of rope in the water and work out how to realise the potential of seaweed. There’s some cool stuff about to happen for us and we will be working with Dr Brian von Herzen’s organisation, and a major aquaculture company here in Tasmania to continue the journey.

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Dr Remenyi (credit Blue Economy CRC)

Are you still mainly focussing on producing Biochar from your seaweed? Why is that?

Adam: Ultimately, we are trying to sequester the carbon that we capture. Producing Biochar is a very effective way of doing that because we can measure the sequestration easily. We are not opposed to developing other products if that results in a net benefit too.

Tomas: Biochar’s great because it locks the carbon up, preventing CO2 from being released back into the atmosphere. In addition, all the other trace nutrients in Biochar are very useful for the soil and the carbon will actually aggregate other nutrients to it. It becomes a catalyst which means that the quality of the nutrients available in the soil dramatically increases. We can increase the productivity of particularly degraded areas in this way. In Tasmania, there are plenty of degraded zones that have been mined of carbon for over 100 years. It’s a multi benefit system.

Credit Getty

What’s the process like for finding leased areas in Tasmania for seaweed cultivation?

Adam: Tasmania has a very well-developed aquaculture regulatory system. The bulk of the approved aquaculture areas already have seaweed allocations and it’s a receptive regulatory space. Eventually, when we’re at full production, we’ll need to cultivate in areas where there’s plenty of nutrition. That effectively means we need to be in depths of 100 metres which tend to be commonwealth-owned, not state waters. A lot of our work with Blue Economy CRC seeks to reconcile all the challenges of regulation in those spaces. Altogether, leasing area for cultivation is much easier to do here compare to other parts of Australia.

Tomas: We’re super interested in engaging with that regulation. This industry needs to be global, and at a huge scale. As a result, we need to build really good rules relating to running it well. We don’t want to create more problems and make the same mistakes as land-based monoculture. One of the things that I’ve found quite incredible about this space is that everybody’s so excited about it. People want to help across the board including regulators and even potential competitors. We’re all very much trying to be collaborative at this stage.

What are some of the main challenges you’ve encountered operating a company like SOCC?

Tomas: Firstly, we’re trying to sell a product into a market that doesn’t exist. The methods which prove that seaweed is a sequestration technique haven’t been demonstrated, proven or signed-off on by some major governments. That’s a big challenge. Secondly, the speed at which the wheels of bureaucracy turn is slow. That makes getting started in the space quite challenging.

Adam: On a micro level, I’m very grateful that this team has a set of complementary skillsets which overcome the things I find challenging. On a macro level, it requires a significant amount of investment to scale operations in this space which can be an interesting challenge.

Credit Getty

What advice might you give to your younger self, or someone starting out on their journey with seaweed projects?

Adam: Genuinely, just do it. The only way we’re going to tackle this is by doing things. Climate change is a wicked problem, and it requires a holistic solution. Whether it’s seaweed or something else, go out and do something positive!

Tomas: A very wise person once told me that you have to be an expert in something. Once you’ve become an expert, you should figure out a way to use that expertise. I’d recommend that advice to anyone getting started in this space.

What books might you recommend to someone who’s trying to build ventures in this space?

Adam: “Eat Like a Fish” by Bren Smith.

Tomas: Read something by Michael Mann who has been a leader in this space for 40 years. His most recent book is amazing.

The Southern Ocean Carbon Company page

Interviewer: Peter Green

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