Fireside Chat: S2G Ventures

Larsen Mettler is Managing Director at S2G Ventures, a multi-stage venture fund which invests in entrepreneurs improving our food systems. In this edited conversation with Peter Green, Larsen spoke about his experience leading the Oceans and Seafood fund, his outlook on algae-tech, and the arrival of new funds in the oceans and seafood space.

How did the S2G Ventures Oceans and Seafood fund come about?

S2G Ventures first launched in 2014 with a focus on investing holistically to meet consumer demands for more nutritious, sustainable and traceable food. It was largely based on fostering disruptive technologies across terrestrial food and agriculture supply chains. Over time, S2G saw that the oceans and seafood space was a natural extension of their food and agriculture work. After a deep dive into aquaculture, the team understood that in order to have a meaningful impact, they needed a separately managed fund with different goals and industry experts focused on that space.

As one of the first funds bringing the pieces together in this sector, have you witnessed any big developments in the ecosystem?

The oceans and seafood sector is considered to be very nascent, both in economic and human capital terms. As a result, while we’re looking to develop the industry ourselves, we’re also aiming to catalyse the arrival of others into the space. I previously worked as an investment banker in the corporate side of this space and in that role, I noticed that investors were sometimes hesitant to get involved. Few would invest, and that was largely due to the sector’s exposure to climate shifts, seasonal fluctuations, and cyclical fluctuations. We still see several investors sitting on the sidelines waiting for someone to take a leadership role.

Johanna Parkin / Getty Images

Fortunately, we have seen more funds pop up over the last year. Aqua-Spark was the first to come out and lead the charge, paving the way for early-stage capital. Incubators arrived shortly after that and seeded many early-stage companies.

We’re also seeing platform technologies from other industries coming into seafood. People are opening their minds to the likes of precision farming, precision harvesting, and sustainability. They’re borrowing technologies from other industries and de-risking the sector. As that’s happening, we’re now seeing more players, both from the fund side and the corporate side, willing to invest because entrepreneurs, technology and funds are derisking the entire sector.

What role will IoT and data play in the development of this sector?

IoT and data will contribute to the growth of this sector tremendously. People often compare the oceans to space because they are both vastly unexplored. There is a lot to learn here and as we gather more data, we’ll be able to study the oceans in a much more meaningful way.

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Sofar Ocean, an ocean data company backed by S2G/ Sofar Ocean

I see data playing a number of different roles. Firstly, we’ll be able to better study the relationship between climate change and the oceans. When I was based on the corporate side of the sector, I worked for a well-managed company and fishery. Despite their efforts, climate played a role that we didn’t foresee. Increasing ocean acidity, rising water temperatures, and algal blooms had a huge impact on fish stocks. In addition, we kept seeing fish move towards the northwest, away from the United States. I believe that’s going to continue as the ocean’s warm.

Secondly, data will help us deepen our understanding of weather patterns and this can help in many ways. For example, through improved monitoring and prediction of waves and wind, we can facilitate the adoption of renewable energy by identifying the best locations to put turbines.

Finally, data will play a role with carbon capture. It’s a bit of a mystery how blue carbon will contribute to the future, however, there are several companies accounting for this now and we’re very excited about that.

What role do you think algae and seaweed will play in the future of climate?

This subject area is vastly understudied and not well understood. Using macroalgae for burgers and regenerating ecosystems is just the tip of the iceberg. We must remember that all land plants came from sea plants. These are the building blocks of life and there’s going to be a huge unlocking of potential here.

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Kelp forests/ credit Getty

I’m interested to see if someone will build a seed bank for both macro and micro algae. It’s important to categorize these plants, study their full potential, and protect them for the future.

What lessons have you learned from your first investments at S2G?

It depends on what series and sector we’ve invested in. However, a common theme for companies in this space is product-market fit. Specifically, can the product or service scale and will it be adopted by big players in a meaningful way? We like to sit down with entrepreneurs and tell them that it’s okay if they pivot along the way.

A second challenge comes in the form of human capital. These are such novel technologies and services. You can’t just go out and easily find someone with loads of direct experience.

What advice might you give to others just starting out in this space?

It often boils down to having a beginner’s mindset. I received this advice from one of my colleagues, Chuck Templeton. Approaching every idea with an open mind is critical. If you surround yourself with good, hard-working people with that mindset, you can be successful.

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The S2G Ventures site

Interviewer: Peter Green

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